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December 22, 2009

The Moment Jars

Every year, our team collaborates on a winter book. Mark writes the story, Lure Design designs the book, Kim Fox does the illustrations, and Drive New Media develops the website. This year's book, The Moment Jars, is about a man who captures the special moments in his life and places them in a jar. It's a wonderful story, probably my favorite one yet (though I seem to say that every year) and a beautiful book, but what really set this year apart from the others was the success and far-reaching impact of the website.

The Moment Jars is a pretty simple site, with a pretty simple idea: share your own special moment and add your virtual Moment Jar to the collection.

Moment Jars web
 

The response has been amazing. First, we shared it with friends and family, who were great about adding their own moments and memories. But it was the mention in Swiss Miss (recently named one of the world's most influential design blogs) that really gave us our big break. Soon there were moments rolling in from all over the world. We had Italian moments. Spanish moments. Even one from all the way in Japan. There were moments about having kids, and moments and about being a kid. Moments about leaving home for the first time and moments about finding home in unexpected places. There were many, many moments about falling in love. Almost as many about falling out of it. At last count, there were over 500 moments in all. Most were short and sweet, though one was too long to leave in a jar. As one blogger pointed out (in a very sweet post which I can't seem to find again), not a single one was about money, possessions, or any other material thing. A great reminder, especially at this time of year, that life's most precious gifts aren't anything you pick up at a store.

Now here's the funny thing. While the website proves that people all over the world want to capture the moments of their life in a tangible way, the story the book tells makes you question that desire. How? You'll just have to read it to find out.

Share your moment, and purchase The Moment Jars book here.

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