The Real Transformers
Let's set the whole matter of legality aside for a minute. We can learn a valuable lesson from North Carolina University student Joe Carnevale, the infamous "Highway Monster Artist" who created this sculpture (and now faces criminal charges for it). We are all - companies, agencies and individuals - looking for new ways make an impression. To attract attention. To get people to stop what they're doing and give us a few precious seconds of their time. Most are looking to the neverending stream of new technologies to get the job done, and certainly, that must be part of the strategy. But could we be overlooking some very powerful tools simply because they don't look like tools? No one's talking about them. There's no buzz surrounding them. That's not what they're there for. But as Joe Carnevale proves, the world is full of opportunites to transform ordinary things into extraordinary attention grabbers. It just takes courage, creativity and the willingess to do something unexpected.
