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May 18, 2009

Big Cheetos and Mini Coopers

When it comes to powerful packaging and perspective, Medium is mediocre. Why do we respond to the micro and the macro? Are we naturally drawn to these things because of the feelings they evoke? Are we wired to prefer one over the other? What do you think?

Lots of small talk:
- Altoids minis
- Mini Coopers
- IPOD nano
- A patch of grass
- Big "small" predictions from the past

Big mouth strikes again:
- Giant cheetos
- Big gulp
- Super-size fries
- The solar system
- Elephants
- The comically large


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