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July 01, 2009

We hold these jeans to be still relevant...

Just in time for the fourth of July, Levi's introduces the brilliant Go Forth campaign, tapping into the youth of America's timeless pursuit of life, liberty, and reasonably priced denim.
The website encourages visitors to write their own declaration of independence, share their stories and photos of a "new" America and even listen to a recording of Walt Whitman reading his 1888 poem, America. The poignant headlines work on many levels - reflecting the current state of these recessionary times while heralding the emergence of an optimistic spirit and even invoking nostalgia for a time that the target audience never actually experienced. All in all, a job very well done. But will it make kids care about good old 501's again? I sure hope so. 


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