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February 09, 2010

Super Bored with Babies and Puppies

This hilarious Stop Babies and Puppies campaign from the AICP (Association of Independent Commercial Producers) comes just in time for the post-Super Bowl ad hangover. In it, they implore marketers to stop resorting to trite cliches in the name of pushing product. The site is packed full of goodies, including a Cliche Ad Machine that lets you create your own spot using stock footage of blankets-swaddled babies,  puppies frolicking in meadows and the like.

And make no mistake about it - while babies and puppies are singled out as the  scapegoat here, screaming zoo animals, frat boy beer humor and random hot chicks in bathtubs are just as guilty.  But let's switch gears and call out a few spots that didn't put me in the mood to break some bottles (your beer sucks anyway Budweiser), stomp a chicken (I wouldn't eat a Dennys Grand Slam even if they paid me) or boycott the sponsor once and for all (good thing you're so cheap, GoDaddy). 

Dodge Charger - good. Google - very good. But my favorite spot of all came from a most unlikely source, the video game Dante's Inferno. I saw nary a mention of this little gem in all the post-game coverage, but its surprising union of brilliant, fiery graphics with a soulful Bill Withers classic made it rise above all the clucking, roaring competition that surrounded it. Just like that 3rd quarter onside kick, it's an excellent example of how beautiful (and successful) an unexpected move can be.


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I loved this spot, too! And it was an excellent twist on the gaming industry's usual, overly aggressive style, which includes someone bashing something to something akin to death medal.

Oh, and lines like, "From the depths of the vast sea of despair, the overlord's lair will be destroyed by the.....LEVIATHAN."

Diane Levine

hehe. That would also make a great line in a techno song!

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